Since 2004, Google recorded more than 15 million books electronically. There is a selection of 35,000 publishers and 40 libraries in over 100 countries and 400 languages. Since 6 December 2010 on the net wide, making the new distribution platform from Google: Google eBooks, users can buy digital books and download them to their virtual bookshelf. Here, the new cloud technology is applied. put in this blog post I represent the current situation for Germany, count the advantages and disadvantages compared with other suppliers and count on the most important developments for the user, booksellers and publishers. Morning followed by a small virtual tour of the inner workings of the platform.
runs Since December, the sale in the U.S.. The German-language store is indeed available, but the purchase has not been possible. German customers, three million older titles available, which are predominantly in English. So far, two million tracks for free. Depending on the contract, the publishers have negotiated with Google, the online digital books are completely or only partially legible. The only requirement is a free Google Account. Until now floating around the cloud only normal e-books - the enhanced e-books are not there. Users can reach the page at the URL www.Books.google.com / ebooks .
The Cloud technology enables an entirely new approach to digitized books. There's no file to be downloaded, which has a specific format, which in turn will only fit specific devices. Keeping it in the data cloud and the user merely loads a backup down to his own machine. The books can be online with the help of browsers pose - this is the representation on the computer The laptop, available on smartphones or a tablet PC, as long as they have a browser. For Google's Android smartphone operating system and Apple's Apps iOS there is to read the books without problems. Especially for the mobile Internet generation is likely the way in the cloud are interesting. In addition, there are two innovations: E-books a night and a day reading mode should have. At night, readers can switch to a black background with white letters to not only protect the battery, but the eyes. More important than this gimmick are the page numbers that are maintained differently than other vendors. Thus, students and scholars use e-books, to websites insert into their work.
Google eBooks will play as a distribution platform for the stationary book trade a role, since the books can be integrated via a Google-shop into your own site. Through an affiliate program earn as a bookseller in trading with digital goods.
For publishers, the new distribution platform has several advantages. Very clear - the cloud technology eliminates the hardware problem. Access to the Internet, a matching device and a Google account today to cope with simple criteria. Google also creates an additional sales channel and increases the circulation and thus the acceptance of e-books. While there are many e-book platforms in German-speaking, but the reach of Google is many times higher.
Compared to Amazon, Apple, Barnes & Noble in the U.S., Google has some major advantages: The e-books are not tied to a device and a bookseller. The platform is based on open formats such as PDF and EPUB. This Kindle owners, the Mobipocket format can rely on are to do with the e-books anything. For the Sony eReader Google Apps is designed to open the files in the program can and Digital Editions to read. The apps are also available for other devices such as smartphones, tablet PCs and e-readers. In addition to the virtual bookshelf das online verfügbar ist, erhält der Nutzer Sicherheitskopien im PDF- oder EPUB-Format. Und wie bereits erwähnt sind die Seitenzahlen auf allen eingesetzten Geräten synchronisiert.
Wo sind nun die Nachteile zu suchen? Ein Argument wird sich Google immer anhören müssen – den Vorwurf, Daten zu sammeln. Die einzige Voraussetzung, ein Google-Konto zu haben, kann vor allem bei Google eBooks dazu führen, dass nun auch das Kaufverhalten der Leser dokumentiert wird. Könnte dies dann auch ein Argument werden, weshalb sich Buchhändler gegen das Affiliate-Programm entscheiden?
Interessant wird auch die Tatsache, wie die Nutzer auf die Cloud-Technologie reagieren werden. Die Vorstellung, alle Daten und jede Software nur online verfügbar zu haben und nichts mehr in der Hand zu haben, mag nicht nur für Firmen mit sensiblen Daten abschreckend wirken. Was wird mit den Urlaubsfotos, den Abrechnungs-Excel-Tabellen und dem persönlichen Schriftverkehr passieren, wenn er verschlüsselt im Netz umherschwirrt? Können diese persönlichen Daten wirklich nicht gehakt werden? Was passiert, wenn die Server kaputtgehen? Die Käufer- und Nutzerprofile werden so zumindest deutliche digitale Spuren hinterlassen. Wie gefährlich wird zudem die Entwicklung sein, nichts mehr in der Hand zu haben (außer der Sicherheitskopie)? Wird die Cloud das Bewusstsein dafür verschärfen, dass digitale Produkte nur einen geringen Wert haben, da the feeling of owning something disappear?
The coming months and years will show perhaps a tendency to respond to these questions. So far, the comparison is between Google and the publishers and authors to the question of print titles. A next step could be a dedicated e-book reader, because Google has taken over in mid-January, the company eBook Technologies. In any event, initial response and Amazon released a Kindle app, so that their e-books are readable in the browser. That was certainly not the last battle between the rivals Google and Amazon on the e-book market.
The Cloud technology enables an entirely new approach to digitized books. There's no file to be downloaded, which has a specific format, which in turn will only fit specific devices. Keeping it in the data cloud and the user merely loads a backup down to his own machine. The books can be online with the help of browsers pose - this is the representation on the computer The laptop, available on smartphones or a tablet PC, as long as they have a browser. For Google's Android smartphone operating system and Apple's Apps iOS there is to read the books without problems. Especially for the mobile Internet generation is likely the way in the cloud are interesting. In addition, there are two innovations: E-books a night and a day reading mode should have. At night, readers can switch to a black background with white letters to not only protect the battery, but the eyes. More important than this gimmick are the page numbers that are maintained differently than other vendors. Thus, students and scholars use e-books, to websites insert into their work.
Google eBooks will play as a distribution platform for the stationary book trade a role, since the books can be integrated via a Google-shop into your own site. Through an affiliate program earn as a bookseller in trading with digital goods.
For publishers, the new distribution platform has several advantages. Very clear - the cloud technology eliminates the hardware problem. Access to the Internet, a matching device and a Google account today to cope with simple criteria. Google also creates an additional sales channel and increases the circulation and thus the acceptance of e-books. While there are many e-book platforms in German-speaking, but the reach of Google is many times higher.
Compared to Amazon, Apple, Barnes & Noble in the U.S., Google has some major advantages: The e-books are not tied to a device and a bookseller. The platform is based on open formats such as PDF and EPUB. This Kindle owners, the Mobipocket format can rely on are to do with the e-books anything. For the Sony eReader Google Apps is designed to open the files in the program can and Digital Editions to read. The apps are also available for other devices such as smartphones, tablet PCs and e-readers. In addition to the virtual bookshelf das online verfügbar ist, erhält der Nutzer Sicherheitskopien im PDF- oder EPUB-Format. Und wie bereits erwähnt sind die Seitenzahlen auf allen eingesetzten Geräten synchronisiert.
Wo sind nun die Nachteile zu suchen? Ein Argument wird sich Google immer anhören müssen – den Vorwurf, Daten zu sammeln. Die einzige Voraussetzung, ein Google-Konto zu haben, kann vor allem bei Google eBooks dazu führen, dass nun auch das Kaufverhalten der Leser dokumentiert wird. Könnte dies dann auch ein Argument werden, weshalb sich Buchhändler gegen das Affiliate-Programm entscheiden?
Interessant wird auch die Tatsache, wie die Nutzer auf die Cloud-Technologie reagieren werden. Die Vorstellung, alle Daten und jede Software nur online verfügbar zu haben und nichts mehr in der Hand zu haben, mag nicht nur für Firmen mit sensiblen Daten abschreckend wirken. Was wird mit den Urlaubsfotos, den Abrechnungs-Excel-Tabellen und dem persönlichen Schriftverkehr passieren, wenn er verschlüsselt im Netz umherschwirrt? Können diese persönlichen Daten wirklich nicht gehakt werden? Was passiert, wenn die Server kaputtgehen? Die Käufer- und Nutzerprofile werden so zumindest deutliche digitale Spuren hinterlassen. Wie gefährlich wird zudem die Entwicklung sein, nichts mehr in der Hand zu haben (außer der Sicherheitskopie)? Wird die Cloud das Bewusstsein dafür verschärfen, dass digitale Produkte nur einen geringen Wert haben, da the feeling of owning something disappear?
The coming months and years will show perhaps a tendency to respond to these questions. So far, the comparison is between Google and the publishers and authors to the question of print titles. A next step could be a dedicated e-book reader, because Google has taken over in mid-January, the company eBook Technologies. In any event, initial response and Amazon released a Kindle app, so that their e-books are readable in the browser. That was certainly not the last battle between the rivals Google and Amazon on the e-book market.
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